CEO with hotbuilding hotboy -orderly ordered before tariffs

  • Vermont’s butterfly Bakery is almost as hyperlocal as it gets, with all ingredients from nearby farms.
  • However, Ceo Claire Georges says her business is still affected by global trade policy.
  • Recently she tried to get the tariffs by buying extra glass bottles and found storage was a headache.

This essay as strong is based on a conversation with Claire Georges, CEO of Butterfly Bakery, a manufacturer of natural seed-in-raft foods in Vermont. The interview is edited for length and clarity.

I started Bakery Butterfly in 2003 as a small natural food oven with just me baking in the middle of the night while I had a full -time job.

For the last 10 years, we have sold hot sauce made with local sources.

We even began to develop a truly excellent relationship with Heatonist, who continued to manage “Hot them” and their sauces. Then the pandemia happened, and the hot sauce simply exploded.

Now the hot sauce is most of what we do.


A load with sacks with hot peppers.

A load with sacks with hot peppers.

Bakery Flutura of Vermont



80% of our constituents are directly sourced from small farms. Ingredients that are not things like vinegar and salt.

We call it seed on the shelf.

We are almost as local as a business can get, but we still operate and live in this global society and the global market. We get our heat fuel from Canada, and a majority of our glass comes from China.

There are two main manufacturers of our main five-ion hot sauce: one in China and one in New Jersey.

When I first heard that there was a New Jersey opportunity, I was like, “Oh, fantastic! This fits all we do in the source.”

It is more expensive, but so are our chili peppers.

We started buying them, and, unfortunately, the quality was really terrible. Part of the issue was that they would explode in the hands of my staff. They were not tempted properly, so when we were to fill it with something hot, the glass would explode.


Bakery the butterflies of Vermont employees fill a bottle of hot sauce.

A butterfly oven of Vermont employees fills a bottle of hot sauce.

Bakery Flutura of Vermont



It would make a big mess and all the production had to stop making sure there is no glass taken in the product. We will need to throw the sauce that was nearby and start again.

Not only was it really disappointing, but these American bottles were about 10 to 20 cents more expensive, which is a lot when you are talking about Chinese those costing about 35 cents each.

Now we use bottles from China, and again in November we made a whole truck load so that we could reserve to take forward any new fee.

Adaptation to that cargo truck was an adventure. We were moving things from every corner and madness, and everyone just became really comfortable with all the glass bottles for a while, until we spent most of them.

Soon it became clear that if these fees were to last four years, we can definitely not buy four years of glass because it has nowhere to decide.

We’ve been in business for 20 years now, and you just get bumps, continue and understand.

I’m paying about 35 cents for a bottle, and that’s different. A 10% fee means I pay about three to four cents more.


Bakery Flutura of Vermont employees packs hot sauce bottles.

A butterfly oven of Vermont employees packs hot sauce bottle.

Bakery Flutura of Vermont



It doesn’t sound like much in a $ 9 bottle with hot sauce, but we are usually buying glass up to $ 30,000 at a time. Now that the $ 30,000 order becomes a $ 33,000 order – what else as business could we do with it $ 3,000?

More than tariffs for Chinese goods, I am more concerned about potentially higher fuel costs from Canada.

We are paying between 4,000 and $ 6,000 in fuel costs for heating and running our equipment, so this is an additional $ 400 to $ 600 each month we would have to pay.

During the pandemic, I felt as if government leaders were trying to help small businesses abroad. These fees feel the opposite of this.

I don’t think the fees as a whole are bad. I think they just have to have a reason and a benefit.


Bakery Vermont workers' butterflies mix a set of hot sauce.

A butterfly oven of Vermont employees mixes a set of hot sauce.

Bakery Flutura of Vermont



I am committed to the local for the good you do, but I’m not an insulator.

For example, there was a shop nearby here that tried to survive for a couple of years, and they were hyper-hyperlocal-word for word everything had to be done in place or grow in place, without exception.

What would say was that their Deli sandwiches had no mayonnaise on them because no one made mayonnaise in the country – mayonnaise has oil in it, and no one is growing in ancient oil.

As a result, no one wanted to buy sandwiches because people love mayonnaise in their sandwiches.

In other words, local businesses can still benefit from the global economy.

I don’t think the closure of other people benefits anyone.